Need opinions on a book that I'm writing?

VERY confusing. I understand it's supposed to be in blog form, but in 4 paragraphs, you've dumped way too much information on your readers. You've got tons of characters and tons of places they need to go, you're dropping names all over the place (designers, shows, etc.), and you haven't given any background information whatsoever. I had absolutely no idea what was going on. Even though it's a blog, it still has to follow the general guidelines of writing. Maybe make each blog like a chapter or a short story. As it's written now, it's impossible to read and follow.